Brand Journalism's Second Act: How Earned Media Drives AI Search Visibility

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PR, content marketing, and AI search are converging faster than most teams realize. In this conversation, I sit down with Noah Greenberg, CEO of Stacker Media, to break down how earned media and content syndication are becoming critical levers for showing up in AI-powered search tools like ChatGPT, Claude, and Gemini.

We cover the shift from backlinks to brand mentions, why storytelling is more important than ever, how syndicated content earns 250% more AI citations, and what marketing teams should actually do on Monday morning to start building their AEO/GEO strategy.

Whether you're in PR, content marketing, SEO, or comms, this conversation will help you understand how all of these disciplines are feeding into AI search visibility and what that means for your career and your company.

Timestamps & Key Insights:

0:27 - How PR, content, and AI search are converging
1:37 - Brand mentions vs. backlinks: what actually drives AI citations
2:58 - Why SEO still matters (even with AI Overviews)
3:49 - Breaking down silos between marketing, PR, SEO, and influencer teams
5:31 - Budget breakdown: how to split spend between SEO and GEO
7:44 - "GEO today is like Google SEO 20 years ago"
8:12 - Storytelling vs. keyword-driven content: which actually works?
9:20 - Why storytelling isn't just a buzzword
11:32 - Syndicated content earns 250% more AI citations (the data behind it)
13:57 - Third-party mentions as a verification layer for LLMs
15:11 - 3 content formats that consistently get picked up by publishers
17:12 - The "no time, no resources" bottleneck (and how to fix it)
18:53 - Career pivot: from journalist to GEO strategist
19:43 - How to get up to speed on GEO fast
20:32 - Best free resources for learning GEO (courses, guides, hands-on tips)
22:38 - Who should own GEO: SEO team vs. PR/comms?
25:23 - Your Monday morning GEO action plan
26:42 - Affordable GEO tracking tools you can start with today

Test your own site's AI visibility: https://www.kaleighmoore.com/ai-visibility-report

#AEO #GEO #AISearch #ContentMarketing #PR #EarnedMedia #BrandJournalism #SEO
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