Why the agency behind "Just Do It" isn't worried about AI #shorts #ai #creativity

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On Rapid Response, Wieden+Kennedy CEO Neal Arthur says nothing he's seen so far makes him worried that the creative minds inside his agency are at risk. His reasoning is structural: a large language model is built to converge on what most people value, and creative work at Wieden+Kennedy has always been about the exceptions — the thing that cuts against the grain. Where AI does earn its place, he says, is in helping the agency scale and in supplying raw material, including AI itself as possibly the biggest cultural conversation going right now.

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