Why Don't We Eat Emu If Americans Once Paid $30,000 a Pair?

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Издатель Oct 1, 2026

In the 1990s, Americans paid as much as $30,000 for a breeding pair of emus — billed as the meat of the future. A few years later, pairs sold for under $1,000, and birds were turned loose on Texas roads. So why don't we eat emu?

This episode is a business autopsy of the U.S. emu boom and bust: the prospectus investors were sold, the breeders' market price chart, the lean red meat that really does taste like beef, the supermarket customer who never showed up, and what was left on the books.

Chapters
0:00 $30,000 a pair — then under $1,000
0:26 The prospectus
1:27 Asset class: the breeders' market
2:39 The decade: boom
3:54 The product they promised
5:35 The market that never showed up
7:13 Liquidation: 1997
8:28 The autopsy
9:59 What's left on the books
10:54 Closing

Sources
- Los Angeles Times (1990), early breeders' market prices: https://www.latimes.com/archives/la-xpm-1990-02-11-mn-906-story.html
- Los Angeles Times (1997), "Emus: The Craze That Didn't Fly": https://www.latimes.com/archives/la-xpm-1997-dec-16-mn-64567-story.html
- CBS News (1998), peak ~$30,000 → under $1,000; loose birds: https://www.cbsnews.com/news/is-emu-market-for-the-birds/
- Washington Post (1998), emus on Texas plains: https://www.washingtonpost.com/archive/politics/1998/05/02/this-market-just-isnt-flying/fcc72d26-54dc-47db-bea8-a9a88f6d9f16/
- ABC News (2001), yield ~30 lb vs ~550 lb; AEA membership: https://abcnews.com/Technology/story?id=98190&page=1
- National Geographic (2015), inventory, retail price, processing: https://www.nationalgeographic.com/culture/article/what-ever-happened-to-emu-the-next-red-meat
- USDA FoodData Central FDC 174476 / 174477 (emu fan fillet nutrition)
- American Emu Association / UW–Madison Alternative Meat Study: https://aea-emu.org/nutritional-comparison-of-meats/

Previous episode: Why Don't We Eat Kangaroo If Australia Has More Kangaroos Than People? https://youtu.be/vI0UcYT3xbA

About this video: narration is a synthetic AI voice (Kokoro TTS); illustrations were generated with AI (Stable Diffusion SD-Turbo) and edited by us; charts are our own. The script was researched and written for this channel and fact-checked against the sources listed. Music is original, synthesized for this video. No real footage is shown.

#emu #foodhistory #whydontweeat