Is your brand protected? A practical guide to IP for small business

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In the practical, easy to follow webinar, IP Australia experts explain the intellectual property (IP) basics every small business should understand, with a strong focus on trade marks and brand protection.

They explain why trade marks matter, how they can help protect what makes your business unique, and what to think about as your business grows. You’ll discover the common myths and mistakes that often trip up business owners, and how to protect your brand in a world of copycats and “dupes”. You will also learn about our free tools and resources that can support you to make informed decisions.

00:00 Welcome and introduction
01:50 Introduction to intellectual property
06:35 Trade marks and brand protection overview
16:33 TM Checker demonstration
29.55 Panel discussion
46:03 Audience Q&A
59:07 Tools and resources

Useful resources:
• Visit IP Australia’s Business Resources section: https://bit.ly/4eTtMlE
• Access the TM Checker tool to check if a trade mark is available: https://bit.ly/4vHz4I3

Have questions? Please contact IP Australia's Public Education team on: Outreach@ipaustralia.gov.au

Disclaimer
All prices are correct at the time of publication. The content shared in this webinar is intended only to provide generalised information about intellectual property principles and is not to be taken as legal, business or other professional advice. We do not accept legal responsibility regarding the accuracy and reliability of the information provided. If you require guidance specific to your situation, you should consider seeking professional advice.
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