I built my best website ever. AI did 95% of the work.

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Издатель Oct 3, 2026

I've spent 25 years designing and building websites. I've just made the most ambitious website of my career — and AI did about 95% of the work.

I used Claude to help create a website full of physics, games, sound and things you can throw around. It brings back the playful, experimental spirit I miss from the early web.

Getting there took weeks of rejected concepts, creative direction and pushing past “good enough”. In this video, I share the failed attempts, the breakthrough, and the uncomfortable question it left me with: if AI wrote the code and created so much of the visual work, did I actually design it?

It's an honest look at AI web design, the value of taste and experience, and why this project has made me more optimistic about our industry.

Play with the website:
https://www.geniusdivision.com

Felix Rieseberg's website, which helped inspire the project:
https://felixrieseberg.com

CHAPTERS
00:00 My best website — 95% AI
00:36 A first look at the finished site
01:24 When the web was weird
03:05 Challenging Claude to prove me wrong
04:39 The ideas I rejected
06:06 Why “good enough” wasn't enough
07:17 The breakthrough
09:03 Did I actually design this?
10:41 What this means for web designers

If you direct the ideas, set the taste and make the decisions, but AI builds it — is it still your design? I'd like to hear what you think.