How Businesses Build Content That Buyers Trust and AI Recommends

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Издатель Oct 1, 2026

How can manufacturers create content that helps buyers evaluate their capabilities and makes their expertise easier to find in AI search?

In this WSI webinar, Lisa Kilrea of WSI eResults and Ben Wiese of WSI B2B Marketing explain how manufacturers can use technical knowledge, customer evidence, and consistent communication to improve visibility across Google, ChatGPT, Gemini, and other AI search platforms.

The discussion is designed for manufacturers and industrial B2B companies with complex products, technical buyers, and long sales cycles.

In this webinar, you'll learn:
• Why SEO still provides the foundation for online visibility

• How buyer questions can shape your content strategy

• What makes content useful, credible, specific, and consistent

• How to turn engineering knowledge into content buyers can use

• How LinkedIn, video, podcasts, and industry forums can support your strategy

• How WSI uses buyer questions and AI-generated answers to identify visibility gaps

• Why reporting should include AI referrals, traffic to priority content, and conversions alongside organic traffic

Lisa and Ben also share client examples and answer questions about content quality, declining organic traffic, where to focus your efforts, and how to check what AI tools say about your company.

A strong content strategy starts with the questions your buyers need answered. Use your team's experience, technical knowledge, and verified results to create content that helps buyers evaluate their options and make informed decisions.

Learn more about digital marketing for manufacturers:
https://wsi-manufacturing-marketing.com/

Connect with the presenters:
Lisa Kilrea | WSI eResults
lkilrea@wsieresults.com
815-210-3765

Ben Wiese | WSI B2B Marketing
ben@wsib2bmarketing.com
573-280-6211