Design & Implement GTM Architecture for Sales Teams | AI, Automation & GTM Engineering Workshop

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Издатель
Most sales teams have access to powerful tools like CRM, AI assistants, enrichment platforms, and automation software—but very few have a connected GTM system that turns these tools into a predictable revenue engine.

In this workshop, we explore how organizations can design and implement GTM Architecture that combines data, AI, automation, and sales processes to drive pipeline generation and sales productivity.

What You'll Learn:

✅ What is GTM Engineering?
✅ Designing end-to-end sales systems
✅ Lead enrichment to outreach workflows
✅ AI-powered account research and personalization
✅ Building ABM (Account-Based Marketing) engines
✅ Workflow automation using n8n, Make & Zapier
✅ Using Claude for deep research and sales intelligence
✅ GTM governance and security best practices

Industry Use Cases Covered:

Категория
AI Автоматизация
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