After 18 Years in Business, His Homepage Scored a 2 Out of 10

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Издатель
We ran a LIVE $40k to $400k Shopify Formula Workshop and audited a real Aussie fertiliser and animal supplements brand on the spot - 18 years in business, a genuinely good product, and a homepage so cluttered with competing messages that our own audit tool scored it 2 out of 10.

Paul Warren (founder of eCommerce Circle and Insiteful) rewrites the homepage headline, builds a full set of trust statements and a complete unique selling proposition live, checks real search data before locking in the new wording, and shows exactly why a great product can still struggle to sell if the website never tells anyone why it's great.

We walk through the order we use with every brand we work with:

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